FREELANCE STRATEGIST

adobe-emea-creative-cloud-blog.jpg

Adobe EMEA Creative Cloud Blog

Challenge

Adobe wanted to establish itself as a thought leader in the creative space, both for consumers and enterprise companies in EMEA.

Strategy

We developed Adobe Creative Connection, an EMEA blog programme for Creative Cloud based on topical opportunities and cultural events, covering four markets and three languages. We interviewed top creatives all over EMEA, from designers to illustrators and videographers, to understand how they work with Creative Cloud tools. We invited key Adobe stakeholders to contribute with guest opinion pieces around the state of the various disciplines in the creative industry. We provided toolkits and guidance for local markets to develop their own editorial activities.

Results

In less than a year, with 100+ blog posts written, the Adobe Creative Connection generated tens of thousands of page views and social shares.