FREELANCE STRATEGIST

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Adobe EMEA Social Strategy

Challenge

Adobe wanted to be more effective in their use of social media in order to increase follower growth and social conversation in EMEA.

Strategy

We consolidated Adobe's 100+ EMEA channels to make the best use of the available resources. We developed regional content calendars and various toolkits to help guide and inspire local activities across five markets. We worked with influencers in the creative and digital marketing spaces to help spread the word.

Results

In two years, we achieved a 40% increase in social followers, 200% increase in engagements and 30% increase in social mentions.