👋 Hello!

I'm Rob. I’ve been working with brand and content strategy for the last 8 years, across tech, tourism and fashion. My focus is to turn deep brand ideas into simple messages your busy customers can understand.

I believe in four things:

  1. Identifying problems is more important than preaching solutions
  2. Principles are more important than process
  3. Go beyond PowerPoint to prove a point
  4. Simple ideas thrive in complex times



I've worked with various clients throughout the years, such as Sagres (beer), Adobe, Chinatown London, Visit London, Amazon, Farfetch, Kurt Geiger, Hugo Boss and Al Tayer (UAE). If you want to learn more about my work, get in touch.



I have written for places like The Drum, The Wall Blog and Thought Catalog. I am a mentor at SCA and a guest lecturer at INSEEC and Sup de Pub. I am a Partner at Group Think, where we want to develop the next generation of strategists through conversations. I have a silly Twitter bot called Douchebag Strategist. I write a newsletter about philosophy and strategy called Salmon Theory. I have a master’s degree in Marketing, but I learn by doing.



You can find me on places like Facebook, Twitter or LinkedIn. I organise my books on Goodreads. I bookmark useful stuff on Pinboard. If you want to chat, just email me. I'm part of the 0.0001% of people who like emails.