Gary Vaynerchuk's The Thank You Economy was without a single doubt one of the most important books on social media I've read until today. I still remember it quite well: I was leaving on a trip with this new book I would very soon find out to contain a handful of gems. In fact, while reading it I started doing something which isn't really a habit for me: I took notes, quite a few of them, in fact (some are Gary's words, others come from my interpretation).
This happened nearly a year ago, but I felt like sharing a few of them here for the mere purpose of making social media professionals think about what they are doing and what they should do next:
- Lifetime value is one of the most important metrics for the social media age.
- Embrace naysayers, they are opportunities. And be afraid of silent customers.
- You don't control the message, but you can control the tone.
- Obsessions derive from passions, which are rewards in themselves.
- Patience is one of the most important factors today for business and social media.
- Going first is another crucial factor.
- The quicker you start practicing, the better for your learning curve.
- "Thank you, come again" (as we picture it now) just sounds fake.
- "Social" also happens offline.
- Be able to go the extra mile.
- Intentions got nothing on impressions.
One of the most important metrics for true influence is the ability to make you act. Gary's book did a bit more than that: it changed my entire work culture.