We tend to categorize lots of things as genius, but when do we actually mean it? Or to put it in another way, when is something really "genius"?
I love to read books, blogs, news and opinion. I love to know about new ideas, new authors and new perspectives. It inspires me, but it also leads me to question what it's all worth. Is the mere fact of knowing something a result in itself?
I don't think it is. We typically like to know something so that we can produce something. This is true both for the brand manager, the strategist, the creative and the academic.
The only "genius" ideas there are are the ones that drive you to act upon contacting with them. Today I'm sharing one of the most important quotes I've read in the last few months, directly from Seth Godin's amazing book, Linchpin:
"The world moves too fast for centralized control."
If you're like me, you feel you need to control things, which is another way of saying you have a hard time trusting other people. The work better go through you, otherwise you won't feel comfortable letting it see the light of day. I think it's as natural as it is maddening.
Reading this quote, and the whole book by the way, made me realize that if one is to thrive, one must learn to trust a few selected peers — not everyone, just those you'd consider your A-team. Those in which hands you'd feel safe to deliver a project, any project. The more you help them, the more they'll help you. That's how you build trust — no, a true team.
Too often I see people piling up on tasks and to-dos and deadlines. Face it, by some point you'll have to realize you simply can't do it all by yourself. There's a lesson worth learning. And one which not only stays in your head, but also expands to your way of doing things — with others, of course.