Another type of crisis

To those who don't know, I'm currently finishing my Master's Degree in marketing for the Portuguese Catholic University in Lisbon, with a project that aims to further help students discover their creative potential and professionals identify talent with in loco activities.

This means that more often than not I'm thinking about what it means to truly develop your cognitive self, your abilities, and how that can provide better results than the good old CV packed with postgraduations, scholarships and courses. I like to believe in school, but life has taught me the best school we can have is the one we create for ourselves, on a daily basis — this means having a reading list, an A-team you can count on and a plan.

As a result, a big problem I've identified (and am trying to partially solve with this project) is the issue young students and professionals face — along with the economic, political, social and moral crisis — in terms of entering the job market. I call this a crisis of exposure.

I'm talking about the lack of visibility young guns have to truly carve a path worth following in a certain area. Sure, unemployment is not purely the result of wrong doing on a personal level and it depends much more on governmental measures, and it's no secret that the job market is increasingly competitive (leading to fewer opportunities, bad payment and worst conditions), but I'm a firm believer one must do more in order to get more.

We all aim to make a dent in the universe, one way or another, but there was only one Steve Jobs. Now, stop feeling down about this, because that means there's also only one you. My plate has been full working on a project I fully believe in, and the best part would be to actually get the chance to accomplish it (time will tell). But nothing is possible unless everyone pinches in, and the job market is increasingly demanding of each new candidate — sending the CV to 200 companies you don't really know and hoping for the best won't cut it anymore, because you're doing the same as everyone else.

In times of saturation, don't be the chameleon. Or, to quote a famous agency saying:

When the world zigs, zag.