Best marketing advice I've ever had

If there's something I've learned by working with social media is that it can pay off to stop thinking about yourself for a second.

It's actually a profound shift in logic: by selflessly doing something expecting nothing in return, you more easily get something in return with extra sincerity.

Best marketing advice I've ever had: it's not enough to improve your world. The real reward comes when you work to improve someone else's world.