On clear language

George Orwell once said:

The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink.

Right here we see the difference between people who know what they’re talking about and people who merely replicate what they see. Or people who lie.

In fact, there could (or should) be a clear rule for this: the longer the average word length in our sentence, the bigger the bullshit.

Simple and sugarcoating don’t mix well.

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