I read this via the always insightful Kevin Kelly:
it is increasingly clear that the behavior of everyday markets cannot be truly understood without keeping in mind the slow, but commanding dynamics of long-term economic growth.
What does this mean, exactly? Well, it means we have to stop focusing that much on short-term issues if we want to truly gain new insights. If you focus on short-term decisions and expect short-term results, at best your ego (or your superior's ego) will thank you for that. But you won't spark true innovation.
This is true for social media as well. If you have heard of the Thank You Economy, you know short-term is pure bullshit. Short-term doesn't drive results because in order to have your first true meaningful result, you have to give, give and give some more.
Overdeliver and ask for nothing in return, and you know what you get? Trust. Which, in case you haven't noticed, is becoming increasingly scarce.
The "slow but commanding dynamics" are no longer applying to just biology or economic tendencies. They are applying to brands (including your own personal brand) and will soon apply to life in all aspects: personal, social, political, cultural and ideologic.
You want results? Stop living in short-term egocentrism. Start living in long-term generosity.