Everything has a problem

Oh no, what now?! Calm down.

When I say this, and if you know me, you should know I mean "everything has a solution". The thing is, there's a lesson here: problems are only one side of the coin. Unfortunately, they are the side most people end up looking at once they flip it.

I love that things have problems, otherwise we would have nothing to solve and life would be just boring (End of History, anyone?).

If you work with marketing or in an otherwise creative industry, you should know problems are your best friends. After all, where do you think the best insights come from?