Generosity is probably the worst strategy

In our current models for making business, generosity is probably the worst strategy.

It isn't immediate. And therefore neither are its results. If we offer a gift today we can't expect a gift back tomorrow. Maybe not even in 5 years. But of course this depends on what a gift truly means.

It isn't scalable. Therefore, each investment made in generosity isn't worthy of our efforts. Why waste one hour with one single person when you can blast 10,000 in just 15 minutes?

It isn't measurable. No KPI or metric or ROI model ever tracks generosity because it isn't quantifiable. Generosity isn't a number. Can't fit a spreadsheet or PowerPoint template. Can't be added nor subtracted in a time table. Not in the way we do it right now, at least.

And yet...

It's the generous ones who seem to be the most successful. Not the ones with the biggest budget, but the ones whose product actually and properly solves their customers' problem. Not the ones with the fanciest suit, but the ones whose service actually allows clients to go home relaxed. Not the ones who boast about how great they are, but the ones who actually make others feel great.