You know the drill: the year comes to an end and predictions start pouring, and 2011/2012 is no different. 2012 is going to be the year that "mobile and local explodes", "solomo" will be the most talked about buzzword, the year that "social businesses" come alive. In 2012, the economy will finally start recovering and we can go back to "our normal lives" (I wonder what the news will be filled with then?).
2012 is going to be the year of social curation, and the web 3.0.32069.04 will finally take off...
... you know the drill.
To me, 2012 is going to be the year I stop giving a crap about trends and start giving a crap about decisions.
Trends and predictions explain themselves and no real value is truly added. They are ways to provide beautiful headlines (anyone here still reading those "Top 12 digital marketing predictions you can't afford to miss" articles?), to generate views and eyeballs and perpetuate this endless loop of superficiality and irrelevance.
Fuck trends. Long live decisions. And let me tell you about what 2012 is going to be about to me:
- It's going to be about focusing on delivering the most results with the least resources;
- It's going to be about "become relevant or GTFO";
- It's going to be about brand darwinism (and personal, may I add);
- It's going to be about making a damn decision for your life, and sticking with it no matter what;
- It's going to be about not settling and not compromising, but also about setting boundaries.
It's not going to be about technological advances. It's going to be about cultural shifts and finding the odd one out, and you should expect no mercy (how else can you honestly push yourself to the limit?).
Don't predict, don't brainstorm, don't "I had this genius idea". Just make a fucking decision about your life and follow your path.
Oh, and by the way: yearly resolutions are trash and often forgotten after a couple months. Focus on 6-month resolutions, review your progress and iterate.
Update: In case you need a practical guide for this, why not try a stop doing list?