Some tips for gurus

It's not enough that you read so many social media articles.

It's not enough that you know and tweet all the stats.

It's not enough that you've read about all the case studies.

It's not enough that you know all the big shots.

It's not enough that you have so many followers.

It's not enough that you have 30 active social profiles.

It's not enough that you started using that platform first.

Better to know how to identify, analyse, decode, shape and evaluate a concept to actually start working on what it is you're supposed to do. Otherwise, yes you may call yourself a guru — but that's not a compliment.