It's easy to treat everyone the same. Hard to acknowledge who everyone actually is and act accordingly.
One of the most irritating things I find now and then are people who make their Twitter profiles so automated they actually program their own responses. You tweet me a question, I thank you for the mention and don't answer your question. An exaggeration, of course, but you get the point.
By the way, talk about a bland personality. As it seems, in this case you might as well be replaced by a robot and no one would notice the difference.
I'm talking about individual users but brands beware, because it's so easy to fall into traps like these for the sake of optimization.
Well, guess what: no one cares about your optimization. What your followers or potential followers care about is you making them feel awesome, and you can't do that with auto-response. You do it with attention and care and understanding and taylor made interactions.
Just because it's digital, doesn't mean it's less human.