Before you publish that next post, ask yourself...
- Is it entertaining?
- Is it useful?
- Is it relevant?
If "no" is the answer to all three questions, start over.
If "no" is the answer to just two questions, know exactly what to expect (and let your team know as well).
Don't think, however, you can always nail all three with a "yes", because you will have lost your focus by the time you finish.