"Well I assumed"

We've all heard these three words, specially after an awkward conversation where the other person assumed something which — tada! — ended up not happening as expected.

This is my bone to pick with assumption. Assuming things lies in a dangerous place somewhere between being practical and not giving a fuck. What may reflect an act of trust (if you assume, you trust to the point of not having to say some things which may sound basic) often ends up in a serious example of miscommunication.

I assumed you knew the deadline. I assumed you knew my intentions for this project. I assumed the world would get my idea. I assumed this wouldn't be that hard to do. I assumed you knew how to get a job after graduating. I assumed people would just gather on our new branded content channel. I assumed this part of the pitch would be obvious.

And then things don't go as we expected. Perhaps the problem lies in not clearly sharing our ideas and expectations and making sure everyone involved knows how to tackle the issue at hand. If a brand doesn't clearly state what it stands for or what is expects from us, is it up to us to guess for them? The same goes with team work, assumption and everyone rowing in the same direction. In both cases, the shit will hit the fan. But that's not my fault, because I assumed you had it handled. Let's carry on.

Trust is not the issue here, and yes, trust demands some stuff is just assumed, specially with experienced teams and solid relationships. But that doesn't mean expectations shouldn't be clearly shared, because assuming alone is like guessing. Not that useful if you don't have clear goals, rules and a plan to set things in motion.