This weekend, I decided to fully remove the categories for this blog. By doing so, I also ended up reevaluating the purpose of what I write and the focus of my thoughts.
I've been writing this blog since November 2011, and from the start I thought of a few issues I'd like to tackle, so that I could explain people what my writings were all about. I decided to go with marketing, people and the web, for different but complementary reasons.
Six months and ninety nine posts later (this is post #100, drinks are on me!), I don't think it makes that much sense anymore.
Categories are great for focusing your line of thought and explaining to people, as they enter the site, what they should expect. However, I do want to focus my line of thought to a broader concept which allows me to expand my own curiosity and develop my mind towards a larger number of interests.
By attaching this blog to the categories of marketing, people and the web, I thought I had done that properly. But what happens when I find something interesting about management I want to share? What category is that? And design? And the connection between philosophy and work culture? Are these things about people? Of course, management relies purely on people, design is made for people and it's people who help build culture. But then don't marketing and the web also apply to this logic? We market to people, we talk about brands being more human and the web is increasingly social, which means it's a people web. So, this is no good. Too confusing, too limiting — not my style.
This blog, being a personal space, is actually about my mind, my journey, my personal and professional life (which, by the way, is not limited to marketing, people and the web). It's also about how what I experience can be shared to help guide others, while I simultaneously seek others to help me guide myself. Life is about guidance, and we all have a lot to learn with each other until the end of our days.
I don't (just) write about marketing, people and the web. I write about how each day can be a lesson learned. I write daily ideas about living in beta.